Activia Thermostatic
Y&R Moscow created a new TVC to support Danone’s Activia SET Yougurt campaign ( Activia Thermostatic on the Russian market). The main aim of the new campaign – to convince customers, that products created with such a technology are not only good for health, but tasty as well. Margarita Drobyazko, a famous figure-skater that won many prizes at the world’s and European championships together with her partner Povilas Vanagas was invited as brand’s spokeswoman in this TVC. In a most charming way she demonstrates the tasty & healthy new Activia’s qualities that inspire sporty regime & lifestyle and becomes a source of great mood that comes from the inside! The campaign involves TV, print and internet media.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).
