US Army - First Target

Team DDB is an integrated agency team custom-built for the U.S. Army, with missions to innovate recruitment marketing, tell the inspiring truths of life in the service, and attract the full diversity of America’s brightest and strongest. Led by DDB, one of the world’s largest and most influential advertising networks, it combines best-in-class companies across the full spectrum of marketing disciplines: DDB (creative), OMD (media), FleishmanHillard (PR & social), Critical Mass (digital), RAPP (CRM), The Marketing Arm (experiential), Fluent360 (multicultural), Annalect (analytics), Fors Marsh (research), Siegel+Gale (identity), and Credera (consulting).