Vodafone Czech Republic - Vodafone: Unlimited data, limited attention
Vodafone Czech Republic created its new campaign based on the insight that there are thousands of things every day fighting for the attention of Generation Z. And ads of mobile network providers for sure aren’t among their top priorities.
Instead of fighting this by creating more epic, bizarre or over-the-top content, we have simply admitted it. The ads itself skips to the product part faster than the viewers can skip the ad. Since our product is the best price offer for unlimited data on the market, it surely deserves to be seen.
The campaign offers site specific creatives throughout TikTok, Instagram, Youtube and Twitch, as well as out-of-home activations focused around on universities and high schools.
Hi. We’re McCann Prague. We’re like an ad agency. But with added dogs. We’ve been a small family sat on top of a big hill in Riegrovy Sady since 1991. And since then we’ve grown up to become one of the biggest, most creative, most efficient agencies in the Czech Republic. Because there’s 120+ of us working off our butts to be so.
But don’t just take our word for it, the proof is in the pudding. – "Most Effective Agency Of The Year" (for a few years in a row now), plus some Cannes Lions (like Gold and Bronze), and even a Grand Effie. Not bad.
We believe in being agile, no matter how big…(think Dwayne Johnson). And treating people more like citizen and less like consumers. We also believe that we can only succeed and grow if our Clients do too. Because what use is creativity without business results? On top of working for demanding clients like Vodafone, Bata, Coca-Cola, ING Bank, L’Oréal, MasterCard, Pilsner Urquell or Airbank, we do a reasonable garden party every now and then. And have a pretty cool rooftop to boot. So give us a shout. Or at least come and pet a dog. Lots of love, Děkujeme, The McCanners.
