Hell Pizza - Greta Can Go To Hell

THE STOCKHOLM AD THAT ATTRACTED THE WORLD TO HELL.

HOW A TIMELY PLACED OUTDOOR AD IN GRETA'S HOMETOWN GOT THE WORLD TALKING ABOUT HELL PIZZA'S COMMITMENT TO THE ENVIRONMENT.

A few days after environmental activist, Greta Thunberg, hit out at New Zealand and Prime Minister Jacinda Arden for "not doing anything" to tackle the climate crisis, we launched an outdoor campaign in Thunberg's hometown of Stockholm Sweden.

This topical opportunity gave Hell Pizza a platform to highlight their 100% carbon neutral delivery service and wider sustainability plan, which we knew Greta would be a fan of.

Despite the ad initially being banned from a Swedish media company, the campaign went on to attract news neadlines throughout the world, including Sweden, UK, USA, India, Poland, Vietnam, Australia and most importantly, New Zealand.