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Tourism New Zealand - Kiwi Emoji

Tourism New Zealand
30/08/2023
Advertising Agency
Auckland, New Zealand
52
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Agency / Creative
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THE INGENIOUS KEY-WI EMOJI.

How combining two unpopular emojis rallied global support to create a kiwi emoji.

While most nations have their national animal immortalised on the emoji keyboard, New Zealand continues to wait for our beloved flightless bird to make the cut after a few unsuccessful applications.

So on World Emoji Day (July 17), Tourism NZ posted a simple open letter on social media urging fans of NZ to prove to Unicode that the kiwi bird deserves its rightful place on the esteemed emoji keyboard.

This was the gold key and brown circle emoji’s most famed moment in history as they made national and international headlines and flooded social media with thousands of NZers and overseas fans proudly declaring their love for our country and support for our little beaked emoji.


About Yarn

We’re a New Zealand-based independent creative content agency that gets people talking. 

Born amongst the chaos of Covid, we’ve shaken off the old (annoying) agency traditions to offer brands a more agile and collaborative experience.

With strategy, creative and production all working together as one, we produce work of all shapes and screen sizes with a specialty in igniting an unreasonable amount of earned media and social fame.
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