senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Roti Reminder

05/05/2015
Advertising Agency
Mumbai, India
20
Share
Brand
SIGN UP FOR OUR NEWSLETTER
Diarrhea kills over 1.1 million children annually in developing countries. Lifebuoy soap believes this tragedy can be prevented. The brand wanted to run an awareness campaign on the importance of handwashing with soap at the Maha Kumbh Mela, India, the largest religious festival on the planet. The roti, or Indian bread, is a staple item served with every Indian meal. We decided to use this as our medium. We created a heat stamp to print our edible message directly on a roti -- "Did you wash your hands with Lifebuoy?". And over 30 days, 100 promoters stood in 100 kitchens at the festival, stamping over 2.5 million fresh rotis.
About VML India
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0