MTN - Silent Choir
MTN’s TVC used the Gwijo song “Mtakamama” to rally the country to use all 60 million voices to back the Boks ahead of the 2023 Rugby World Cup. The campaign focused on being inclusive of all South Africans.
On the 19th July 2023 - sign language was officially made into South Africa’s 12th official language. It was thus fitting that this campaign was followed 2 weeks later by “Silent Choir” - where the St Vincent’s school of the deaf perform the song using sign language.
What words do you whisper to your Darling ? The things you tell no one else.
You're inspiring. You're different. You're beautiful, warm, funny, better than all the others. You make me laugh. You make me feel.
Yup, that sounds like us.
They're also the words we use to describe each other. Not because someone told us to, but because we absolutely believe it. When some of the best creative people you can think of are the people you see in the office every day, you best believe that the heights to which we push each other and ourselves, in collaboration (which we do very very well) or individually, are the heights you'll only go to for your darling.
And for that to be you, just call us. Darling.
