Fifth Third Bank - Brand of You 'Brand of Gina'
Graduation is fast-approaching, and many U.S. college grads will be crushed by student loan debt. To help solve the problem, Fifth Third Bank is launching a campaign by Leo Burnett Chicago that helps grads create their own brand and land their first job out of college.
Partnering with NextJob, Fifth Third created the “Brand of You" – a campaign that will ultimately give away one million dollars in career coaching to grads seeking employment. Fifth Third will also host a series of Twitter events where they will receive real-time feedback from NextJob career coaches and have the chance to win one of 50 job coaching scholarships. “Brand of You" is supported across national TV, digital, mobile and PR.
Leo Burnett Worldwide operates with a simple and singular approach:
put a brand’s purpose at the center of communications to truly connect with
people. Part of the Publicis Groupe,
Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of
the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett
Worldwide and its rich, 80-year history of creating iconic brands, visit
our site, Facebook page
and follow us via @leoburnett.
