Volkswagen - Volkswagen Touareg | The Dry Cleaning

Following Volkswagen’s recent effort to reaffirm its positioning as a lovebrand and revive the entertaining and unique storytelling style that the brand has been built upon, the film highlights the well-known struggle of squeezing into tight parking spots. Volkswagen Touareg’s latest film showcases the frustration faced by people attempting to navigate their way into extremely narrow parking spaces, often resulting in dirty clothes and torn outfits.

The film takes place at an iconic dry-cleaning store, where the owners, a charismatic couple, witness the unfolding drama across the street. Through a series of carefully crafted shots, the commercial showcases the relatable struggles faced by various individuals. At the heart of the commercial lies the iconic dry-cleaning store, with the owners observing each incident, hinting at a secret solution that lies within their establishment, leaving no doubt that the dry-cleaning experts have the means to amend these unfortunate outcomes.

However, the new Touareg with Park Assist Pro ends up saving the day. As the owners keenly observe the tight parking spots once more, their anticipation is palpable, and their undivided attention is fixed on the unfolding scene: a man wearing a pristine white outfit and holding a cup of coffee in his hands. However, to the couple’s awe, the Touareg driver effortlessly picks his phone from his pocket, uses the app to navigate the vehicle out of the tight spot, and promptly leaves the baffled couple behind.