Vision Express "Eyewitness" by Dare

As part of their continued “Vision. Taken Seriously” campaign, Vision Express today release their new ad featuring Sir Trevor McDonald The ad, shot by Ed Perkins and produced by Oscar-winning documentarian Simon Chinn (Man on Wire and Searching for Sugar Man) is Sir Trevor’s first advert and features a series of news segments. “"We are defined by what we've seen. The amazing events Sir Trevor has borne witness to over many years demonstrates the true value of looking after your eyes", said Brian Cooper, Creative Partner at Dare. Simon Chinn added: “Vision Express and their agency Dare came to us because they wanted a film which has the look and feel - and production values - of some of the feature documentaries I have produced and it was really exciting to go on this journey with them – and of course to work with the legendary Trevor Mcdonald.”