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Jack Daniel’s – It Takes Jack to Make Fire

09/06/2015
Creative Production Studio
New York, USA
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Whiskey and Fire – A dream job for the alcoholic arsonist members of the TJ team. This amazing campaign was the dream child of the creatives at Arnold Boston and featured the launch of Jack Daniel’s Cinnamon Whiskey called ‘Jack Daniel’s Fire’. The brief was simple; recreate the artwork being authentic to the brand and keeping all things real. So we did. The organic nature of fire, coals, people obsession to party lead use to select a photography and retouch route for this production. We love all things real, we put our thinking caps on and strove to achieve everything in camera and build our amazing images through use of detailed creative compositing. Our own creative director lead this production from concept to completion, partner with our internal photographer to lead the photography production. This campaign was built for print and layered to allow most flexibility for rich media banner assets.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.

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