EIR - Eir Hurling Sponsorship
The fastest game on grass meets the Ireland’s fastest broadband in epic new spots for the eir Hurling Championship by Tenth Man and Piranha Bar. We were honoured to be joined by the greats of the game in Kite studios for an epic shoot with a giant Technocrane and much clashing of the ash. As we swept over the players between flying sliotars and hurls, the exhilaration of capturing the skills gave way to gentle alarm as we contemplated the task ahead – to place all the action in a digital Croke Park and generate magical data infused light trails for each player and hurl.
With the aid of Unreal Engine rendering Croke Park at blistering speeds and beautiful trail elements in Cinema 4D and After effects, we crafted a stylized vision of the players in hyper focus mode, battling it out under dark skies and a neon lit stadium, oblivious to crowd and commotion.
The fastest broadband got a boost from the fastest post crew as we blazed though 4 stings and a 30 second spot (with digital set, camera tracking, body rotoscoping and trail generation on every shot) in 3 weeks. Just imagine the burrito bill.
As the dust settles for us, we hope you enjoy this very different vision of hurling and the elevation of its incredibly skilled and impressive stars.
Piranha Bar is both a Production Company and a full service Post Facility.
Our roster of directors and our studio of animators, 3D genii, flame artists and production elves all share a passion for effective storytelling.
From live-action to animation, high-end VFX to origami and lots in between, every executional technique supports ‘The Story’. This results in engaging, beautifully crafted work that speaks, sometimes whispers and occasionally screams with one singular creative voice.
Whatever the project demands, from inception to execution, Piranha Bar encourages a collaborative approach to the creative process and looks to workshop concepts, techniques and media options with our clients.
In addition to the traditional production company workflow, Piranha Bar offers a more collective approach, where every pre-production, production and post solution is explored and delivered in-house, under one elegant Georgian studio roof.
As the world rapidly shifts focus from one medium to another and across multiple communication platforms, we seek to explore the kinds of concepts and executional techniques that result in true originality.
Piranha Bar is primarily a place to come and work with talented people, to challenge norms, to innovate and to create the very best work.
