Gap x Mattel - Barbie’s Times Square Takeover

​​Gap and Mattel wanted to promote their new Barbie clothing line with innovation and impact. We collaborated with Google and Adobe to create an immersive AR experience at Gap’s flagship store in Times Square, using Google’s pioneering Geospatial technology powered by ARCore and Google Maps Platform.

“Thanks to Google’s Geospatial Creator in Adobe Aero, we were able to create a rich, immersive, interactive AR experience and unveil it in one of the busiest places in the world! AR has an immense potential to revolutionise how we interact with brands and I’m beyond excited to see what the future holds.”
- Veronica Watson Kuc, Creative Director, UNIT9

The Gap x Barbie activation transformed the iconic Gap storefront into a cinematic 3D experience, drawing shoppers into Barbie’s world. Using Google’s Geospatial Creator powered by ARCore and Google Maps Platform, we brought the store and surrounding skyline to life with Barbie-inspired neon colours, shapes, and graphics – all accessed by scanning a QR code on the store windows. While marvelling at the immersive environment, customers could interact with lifelike 3D Barbie dolls, discover their outfits, and shop the new limited edition Gap x Barbie collection.

Our team used Google’s Geospatial Creator in Adobe Aero to seamlessly integrate 3D content into the heart of Times Square, effectively blurring the boundaries between the virtual world and the real one. Geospatial Creator enabled us to anchor the virtual content to the physical location with pin-point accuracy, creating an immersive shopping experience completely tailored to the user’s surroundings.

Discover more here.