New Hampshire Lottery - Tax Shark
When it comes to lotteries, no one really minds when residents of one state travel across the border to buy lottery tickets in another state. Here in New Hampshire, where most of the population lives within commuting distance of Massachusetts, it’s pretty common. So, when our neighbors to the south implemented a new statewide “Millionaire’s Tax,” it was the perfect opportunity for the New Hampshire Lottery to remind those who live here, play the lottery and win, that in the Granite State, income and lottery winnings are always free from state taxes. Enter the Tax Shark, an homage to the classic 1970s SNL “Landshark” skit, re-imagined with some biting humor to remind our players to always buy their lottery tickets in New Hampshire.
Hey, we’re GYK, an independent, integrated agency serving as a creative growth engine. Autopilot is our enemy, creativity is our expertise and impact is our endgame.
For clients like New Hampshire Travel & Tourism, Sallie Mae, Keolis, New Hampshire Lottery, the Boston Bruins, Ken’s Foods, Hometown Financial Group, Nuvance Health, and Sweet Baby Ray’s, GYK delivers culturally relevant, insightful ideas that ignite brands and fuel business growth.
The agency is headquartered in Manchester, NH, with an office in downtown Boston.
