Peroni Nastro Azzurro - Live Every Moment, All Year Round
Peroni Nastro Azzurro releases first global winter campaign.
Filmed by BAFTA-winning director Tom Green, the film follows Nino, who lives on a small street in Torino. It begins with Nino opening his front door only to be greeted by a wall of snow blocking his exit. He gets to work using his shovel, receiving support from his neighbours, eventually digging a pathway through the streets that leads to a nearby bar. When he finally makes it to the bar, the rest of the community makes use of Nino’s path to also grab a beverage at the bar.
“This is Peroni Nastro Azzurro’s first-ever winter marketing campaign, and we are confident that our authentic Italian-inspired creative will encourage audiences to live every moment with its premium and uplifting taste,” Camilla Scognamiglio, global marketing manager at Peroni Nastro Azzurro, said.
Elspeth Lynn, creative partner at Unbound, said: "Peroni Nastro Azzurro tastes the same in November as it does in July. So it is a no-brainer to remind consumers to enjoy the Italian taste all year round. It is the hero in the story, whatever channel it's in and demonstrates the way to bring people together and truly live every moment. Even when it's winter.”
The work is running in UK cinemas, with a wider global rollout set to launch in 2024. The film is being supported by a London bus takeover in December, with LED-infused wraps and a series of out-of-home executions featuring the brand’s first winter creative.
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