Álex Orma, relatively new on our radar, is making moves with his new video clip for La Jungle where the ‘dancing plague’ is taking hold of the residents of Brussels.
It all starts with a bad cough and turns into uncontrollable, zombie-like spasms. Álex’ reference is the Black Death, a mysterious event in the 16th century. A virus causing people to dance non-stop until they eventually died from a stroke or exhaustion. Much like La Jungle’s track, the rhythm settles very quickly in the brain of the listener and brings them into this frantic state.
The clip is also a tribute to the urban patchwork that is Brussels. Its decrepit neon-lit alleys, populated by all sorts of different cultures are the inspiration for the set. The visual language is inspired by documentary cinema with very little machinery, natural light and a hand-held camera to obtain a raw image that makes an incoherent universe realistic.