A Dryer Ups and Leaves the Laundromat in Zara Men’s Surrealist Short

rubberband.’s latest for Zara is a nuanced and surrealist short, a fashion film that knows its audience and trusts the story-first approach.

Set in a NYC laundromat, we’re introduced to poet laureates of the wash-n-fold. The trio have a seemingly surface conversation about who gets to use the dryer next, but the exchange is also layered back-and-forth on time, space and privacy until unexpectedly the dryer grows legs and hails a cab.  

The surprising twist, the effortless styling and casting, and rubberband.’s narrative focused approach to fashion filmmaking all make for a memorable piece of work that will undoubtedly turn heads and connect with a demo who appreciates authenticity above all else.