A Teddy Bear Explores Enchanted Interiors for Tekla's Christmas Film

Blinkink director Jack Brown creates a beautiful stop motion film to tell a handmade story for Tekla’s holiday campaign.

Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. 

Jack’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and centre.

Known for crafting atmospheric, character-led 2D animation, Jack Brown has created music videos for global artists including Jorja Smith, Tom Misch, Yussef Dayes, the Weeknd and Ariana Grande. His music videos have amassed well over 300 million views and he has produced beautiful spots for the RSPCA and McDonald's.

In classic Jack Brown fashion, the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairy tales; the towering mattresses of The Princess and the Pea,the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.

Here’s what Jack had to say about the process, "What an amazing little project this was, and for such a great brand.  Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces.  

Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people.  Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world."