adam&eveBerlin Appoints Martha Rzeppa as Managing Director

Image credit: Christian von Werner

adam&eveBerlin has appointed Martha Rzeppa as managing director, with a remit to fuel the growth and momentum of the agency and its award-winning creative work.   

Martha joins the leadership team from creative agency PACIFIC UEG and will work with Miranda Hipwell, chief executive officer, Jens Pfau, chief creative officer, and Philipp Schwartz, chief strategy officer.   

Martha takes up the role in March 2025, and brings with her more than a decade of senior experience. A driven executive with strong strategic, operational, cultural and creative understanding, she has broad international experience, working in the US, Argentina and several European countries, including the UK.   

Martha’s experience ranges from tech, finance and consulting to consumer goods, design, art, luxury and entertainment and comes from stints at BBDO Group Germany, Velocity Partners, where she ran the US operations as vice-president, and C3 in Berlin.  

Joining from PACIFIC UEG, Martha was responsible for the leadership and growth of the company’s offices in Berlin and Munich. Clients included BMW, On Running, Jägermeister and buggy brand CYBEX. Martha played a key role in building up the agency, which connects brands and culture, from a small company to an international business.   

Martha said, “I’m really excited to be joining adam&eveBerlin, it’s an incredible place, packed with creativity and so much potential. I can’t wait to dive in and explore how we can move the needle even further together, in particular leveraging my experience in entertainment marketing and brand partnerships.”  

Miranda Hipwell, adam&eveDDB chief executive said, “Martha joins adam&eveBerlin at an incredibly exciting time and her rich experience will help build an agency fit for the future. Keeping Feeling First at the heart of the business in every respect, Martha is the perfect fit for the rapidly growing agency, and we can’t wait to see where she takes it alongside Jens, Philipp and the rest of the crew.”  

The Berlin agency is one of adam&eveDDB’s four global offices and launched in 2022 with Deutsche Telekom as its founding client. The agency has added new business including Amazon, PUMA, SMEG and World.   

adam&eveBerlin has already won several creative accolades, with its Deutsche Telekom work picking up multiple awards in 2024 for the #ShareWithCare initiative, which advocated for the cautious handling of children's images online. The campaign won four Cannes Lions, the 2024 ADC Award for its creative use of AI, a gold Gerety Award in the Work for Good category and a gold Effie.