Agence BHLA Continues Growth in Quebec

Agence BHLA (Broken Heart Love Affair) announces the expansion of its Québec team with the arrival of Maeva Claveau as brand lead, and the evolution of Cassio Campos’ role. These appointments demonstrate BHLA’s commitment to investing in exceptional talent to support the growth of its clients in Quebec and across Canada.

Maeva Claveau (formerly of Nesto, Publicis, and Braque) brings a wealth of experience from both the agency and client sides. She will be responsible for brands such as Wawanesa, SSPAD, Liberté en VR, as well as all adaptation mandates for Canadian clients. 

Cassio Campos joined Agence BHLA as brand lead in November 2023. He is a strategist with an exceptional background in both brand and content strategy, blending creativity with analytical rigor. Before joining Agence BHLA, Cassio was at Nexity, Paris and an adjunct lecturer at the Sorbonne.

"These two moves are integral to building our talent base in Quebec. With both agency and client-side experience, Maeva enhances our ability to provide personalized and strategic service to the brands we support, and Cassio’s diverse experience and deep understanding of brand challenges make him an essential asset for BHLA, contributing to the development of impactful content and brand campaigns" said Rachelle Claveau, executive vice president and national managing director of BHLA. Adding, “both bring undeniable value to our team and our clients, a solidifying our position as a major player in commercial creativity in the Quebec market."