Agricultural Machinery Company Teams up with Country Music Star Luke Bryan to ‘Grow Bold'

In the latest expression of its Grow Bold campaign — and as part of a multi-year effort to steal cultural limelight from that other green tractor brand — ag equipment manufacturer Fendt is partnering with country music superstar Luke Bryan for an encore to the blockbuster 2022 release of Fendt & Luke Bryan’s Boldly Grown Popcorn.

Minneapolis creative agency Colle McVoy introduces Fendt & Luke Bryan’s Boldly Grown Peanuts, a limited-edition packaged snack that includes peanuts harvested by Fendt farmers. The snack was inspired by Bryan’s Georgia upbringing and working on his father’s peanut farm, as well as his love for his Fendt 724 Vario tractor. From now until the sale goes live on August 31st, the programme will feature a series of humorous social-first videos featuring Bryan filmed on his Tennessee farm this summer.