Alan Carr Encourages You to Let Everyone Know Your Living Room Is a Proud One

No matter how well intentioned, direct questions about sexuality or gender can be confronting for young queer and questioning people, who might not be ready for them. 

That’s why this Pride, Alan Carr and ITV are encouraging the families of LGBTQ+ and questioning people to speak kind words about queer representation on TV, to let their loved ones know that no matter who they are or who they love, their living room is a safe space.

The initiative has been co-created by Uncommon and ITV Creative in consultation with ITV's LGBTQ+ colleague network, ITV Pride. The film, which stars Alan Carr, encourages parents of questioning teens to “talk about [him]… because a kind word about queer people on the telly lets your loved ones know that when they’re ready to come out, your living room is a proud one.”

The film drives to a website, ShowThemYourPride.itv featuring tips curated by child psychologist and mental health expert Dr Lucy Maddox, as well as links to various support services for both LGBTQ+ people and their families.

Tom Houser, ECD of ITV Creative said, “Growing up gay, I know how hard it can be to be asked direct questions about your sexuality, no matter how well intentioned they are. The beauty of this idea is how simple and true it is – using TV in this way is a powerful tool any parent or family member can use.”