Uncommon Welcomes Frankie Yeates as First Managing Director of London Studio

Uncommon Creative Studio announces the appointment of Frankie Yeates as the first managing director of its London studio. Frankie joins the studio at a pivotal moment of growth, bringing with her a wealth of expertise to further propel Uncommon’s vision of building brands people wish existed with a focus on Uncommon’s people and culture as the studio expands existing and new capabilities.

Frankie will report to Tom Griffin - Uncommon’s chief operations officer - overseeing the strategic direction and day-to-day operations of the London studio. In this new role, Frankie will continue to empower people to do their best work without creating bureaucracy - a longstanding culture at the studio. Frankie’s operational brilliance will sit at the heart of the experience people have working with and for Uncommon, ensuring that the studio thrives both creatively and operationally.

Frankie will also play a key part in helping the Uncommon team settle into their new London studio space - which has been designed with an emphasis on ‘making’ - from edit suites to a photography studio to a podcast recording space and even a secret screening room - as the studio continues its endeavours in the world of entertainment with two new productions launching in 2025. Frankie’s appointment marks a new chapter in Uncommon’s growth and its dedication to redefining what a creative studio can achieve.

Tom Griffin, chief operations officer, Uncommon said, “With over a decade of experience at the forefront of the creative industries, Frankie brings unmatched experience, with a real passion for pushing boundaries and a deep understanding of how a creative company needs to operate to thrive. Her rigour and know-how will be instrumental as we scale our vision and elevate our creative output into new spaces as well as helping us all settle into our new Clerkenwell studio space.”

Frankie Yeates, managing director, Uncommon added, “Uncommon and its ability to disrupt the status quo has been hard to ignore over the past few years. So the opportunity to join a world class team making reference point work is a huge privilege. Being here is already an exhilarating experience and I’m looking forward to helping shape the next chapter of the London studio’s journey - working with our people and partners to take things to the next level.”