senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Alessandro Borghi and Matilda De Angelis Go Head to Head for Maserati Grecale Launch

25/03/2022
Production Company
Milan, Italy
261
Share
Digital Event from Independent Ideas, AKQA NY and Indiana Productions highlights 'best in class' features of the new SUV model

Maserati presents the launch of the new Grecale SUV, with a global premiere. Grecale embodies the concept of ‘Everyday Exceptional’: the right balance between versatility, elegance, performance and innovation, guaranteeing performance and at the same time comfort and safety. These features combine with off-road skills and uncompromising driving pleasure.

In addition to the new SUV, two stars of Italian and international cinema, Alessandro Borghi and Matilda De Angelis, feature as the protagonists of the digital event as Maserati ambassadors for the launch of Grecale, together with Klaus Busse, Maserati head of design. 

Alessandro, Matilda and Klaus give life to the performance, with an engaging and never banal story. The two actors stage a challenge to the last characteristic of Grecale, to determine which of the two knows more about the ‘Best in Class’ of the new model. In a minimal and evocative set, the jokes follow one another bringing out not only the features of Grecale, but also the attitude of a brand that is never afraid to step on the accelerator and focus everything on innovation, creativity and style. 

The branded content was born from the collaboration between AKQA New York, Independent Ideas and Indiana Production. The video interpreted the bold character of Maserati, capable of giving life to increasingly spectacular digital events on the houseof.Maserati.com platform.

The global premiere of Grecale is the second appointment that sees the collaboration between Independent Ideas and Monogrid, two realities that have contributed to making houseof.Maserati.com a point of reference for lovers of the House of the Trident.

Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from Indiana Production
ASSUME THAT I CAN
COORDOWN
18/03/2024
92
0
The Walnut
Esselunga
20/12/2023
30
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0