Almond Breeze Skeletons Say Almondmilk Is 'Scary Good'

In a new Halloween-inspired campaign from creative agency McKinney, Blue Diamond is reminding consumers to take care of their own skeletons, touting Almond Breeze Almondmilk as an excellent source of calcium, offering 50% more calcium than dairy milk. But the benefits don’t end there: Almond Breeze is fortified with Vitamin D, providing 25% of the recommended daily value per cup and helping with the absorption of calcium; and each cup provides 50% of the recommended daily value of Vitamin E, which may affect bone density over time. The campaign includes social and digital display and social videos.

In the series of comedic social videos deployed across TikTok and Instagram Reels, Blue Diamond reinforces why Almondmilk is scary good for your bones:

• A skeleton influencer inviting followers to GRWM, explaining why beauty is NOT only skin deep (while wearing the viral beauty influencer headband) 

• Skeleton friends attempting a TikTok dance, with one ending up in a pile of bones 

• A skeleton family clowning around the breakfast table, set to a laugh track

• A haunted fridge revealing…Almondmilk

To support this Halloween campaign, Blue Diamond Almond Breeze is making a spooky splash at LA’s famed 'Nights of the Jack' with an unforgettable 20-foot animatronic skeleton and giant Almond Breeze Almondmilk cartons located in the graveyard experience. Almond Breeze is being served at hot chocolate stands around Nights of the Jack, providing guests with a delicious non-dairy milk to support strong and healthy bones. Attendees can also pick up exclusive coupons for Almond Breeze, so they can support their own bone health at home. Some influencer posts from the event:

• Jen Zhang @jenz_losangeles - TikTok and Instagram
• Alma Mia @almainlosangeles – Instagram Story (32.6K followers)
• Madison Brodsky - @madisonbrodsky – Instagram Story and Instagram Post 

“We needed to drive awareness that Almond Breeze Almondmilk delivers more calcium than dairy milk, with the added benefits of Vitamin D and Vitamin E,” said Maya Erwin, vice president of innovation and marketing at Blue Diamond Growers. “Partnering with McKinney and our new family of skeleton spokespeople, we’re seizing Halloween as our moment to tell people that Almondmilk is scary good for your bones.”

"Almond Breeze is not the official drink of Halloween, but with 50% more calcium, it should be the official drink of skeletons,” shared Scott Clark, group creative director, McKinney. “To get Almond Breeze into the Halloween conversation, we turned skeletons into our spokespeople and created a giant 18 foot skeleton, that is 50% bigger than the infamous Home Depot 12 foot skeleton, to imprint our message into the dreams of young families.”