senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Alpha Century Takes to the Mountains with Crystal Ski Holidays

19/11/2014
49
Share
Director James Nunn heads from London to the snowy mountain tops

Alpha Century’s latest branded film for new client Crystal Ski Holidays launches today to tap into demand for the pre-ski season and engage millennials.

The branded film, conceptualised, created and produced in-house at Alpha Century and award-winning director James Nunn, will be seeded during November and December to catch consumers’ attention as they start making plans for the ski season and ensure they consider Crystal Ski Holidays as their first port of call for organising their trip.

The film was shot in and around London and follows two urban dwellers as they travel separately around the city on an ordinary autumnal day. The consumer is taken through a visual journey, as the two characters sense the pull of the mountain and experience a premonition of the excitement that awaits.  


Hugo Feiler, Co-founder at Alpha Century, said: “We are very excited to be working with Crystal Ski Holidays, who were looking to become publishers of quality content and required a model that enables them to create and produce at speed, which is where we fit in.   We created this film in four weeks from brief to final film.”  

Speaking of the work, Anne Williams, Head of Brand & Advertising, at Crystal Ski Holidays, said: “We are very excited to be working with the Alpha Century team who has taken our ‘the mountain is calling’ messaging to the next level. We have a creative that truly captures the excitement and thrill of the ski season."

Agency / Creative
Production
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Medicine
DoorDash
24/12/2024
3
0
2024 Round up Showreel
Wild Island Films
24/12/2024
1
0
Fluorescent Sin
Amirah Tajdin
24/12/2024
3
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0