Amnesty International and Musicians Use Social Media to Educate on Human Rights

The Universal Declaration of Human Rights (1948) is a milestone in human history. Despite its approaching 75th anniversary this December, many remain unaware of the 30 fundamental human rights it outlines. But what if there was a way to learn these rights through music? A series of playful videos are going viral on TikTok to educate the audience and mobilise them to defend their rights.

Under the hashtag #RightsWithVoice, this initiative signed by Amnesty International and masterminded by Untold’s agency The Juju Mexico, has brought together international artists such as Renee Mooi, Sonido San Francisco, The Mills, Sumeria, Torinotabi, Luna Sujatovich, among others, who have created songs inspired by the most violated human rights in their countries. 

Furthermore, the artists call on their colleagues to join this cause and thus increase the impact and awareness of fundamental rights, especially among the new generations.

Christopher Cruz from Amnesty International explains the aim of the action: "The widespread ignorance of human rights makes it easier to violate them”. He also points out that “through music, we can create an emotional connection with people so that human rights are no longer alien, but become part of everyday life”.

Montserrat Cuevas, creative director of The Juju Mexico, added that the campaign aims “to turn this effort into a global movement where artists, musicians, content creators, and the general audience come together under the hashtag #RightsWithVoice. By making the 30 human rights heard, they will be known, understood, and defended by all”.