Anchor and TBWA\Imagine a World without Milk for World Milk Day

Anchor’s new ads remind us why milk is worthy of celebration, by showing us what a melancholy place a milk-less world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water, starting our days off with bowls of water-soaked cereal, and causing grumpy cats everywhere to get even grumpier with our Zero Lacto milk nowhere in sight.

These dystopian, devoid-of-dairy scenes coupled with the simple statement: “Thank Goodness for Milk” help us remember the pivotal role milk plays in the joyful moments

of our daily lives.

These visual reminders of life without our beloved milk were a perfect way to celebrate World Milk Day, on June 1st, 2024.

Happy World Milk Day! And thank goodness for Anchor milk.