Ant & Dec’s Jungle Facility Puts Fame to the Test for I'm A Celebrity Get Me Out of Here Spot

Ant & Dec put fame to the test and create slo-mo chaos for this years I’M A CELEB! campaign from ITV Creative.

The launch film takes us inside Ant & Dec’s Secret Jungle Test Facility, where they’re putting fame to the test, subjecting a new line up of ‘celebrities’ to a series of gruelling trials before this year's series begins.

The campaign launched on the 24th October, ahead of the launch show on 17th November, with a film set to Britney Spears iconic '...Baby One More Time’ directed by Guy De La Palme at Caviar. 

The film features a plastic cast of celebrity test mannequins who find themselves at the mercy of Ant & Dec - subjected to critters, gunge and flying bushmeat. 

Rather than taking up their usual roles of mischievous bystanders, Ant & Dec take centre stage, creating chaos and wielding a "Meat Cannon 3000" that launches mystery meat projectiles at our celebrity test mannequins.

Following the reveal of our celebrity cast, a nationwide out of home campaign introduced our new campmates with a mischievous set of headlines and an ‘upside down’ billboard celebrating their arrival Down Under.

The promo has been airing since 24th October, with the show premiering 17th November on ITV1 and ITVX.

"I've spent always been a bit fascinated by crash tests being filmed in super slowmo, seeing all those things that human eye can’t possibly see in real time. So finding even more creative and explosive ways to destroy all those mannequins kind of made me feel like a kid having waaaaaay too much fun in a test lab. Also, if you’ve ever held a python, you’ll discover such as I did that they are much much colder than you think." said Guy De La Palme, director.

"I’m A Celebrity…Get Me Out Of Here! is a British institution. It wouldn’t be pre-Christmas without a new batch of celebs being put through their paces, just like our hapless mannequins. Working with Guy, Britney and the Caviar team to bring Ant & Dec’s lab to life was a joy from start to finish. This spot is a slo-mo, critter infested, tucker-firing, snake-wrapped love letter to the show." said Tom Houser, ECD.