Apache Pizza has launched its latest product, the Triple Decker Box, with a new campaign created by In the Company of Huskies.
The campaign captures that all too familiar moment at home when you ask ‘what will we order?’. The Triple Decker Box, which boasts three boxes of delicious pizza and sides, puts an end to this discussion.
Sandra Carrasco Rodriguez, senior brand manager at Apache Pizza, said: “Apache Pizza is committed to providing the best experience for its customers. With more people staying at home, we wanted to extend our offering with new and fun products and so our innovative Triple Decker Box was created. The campaign had to reflect this uniqueness and connect with our audience, and Huskies perfectly executed and met our objectives for this launch.”
According to Brian Leonard, managing director, Huskies: “It was exciting to work with Apache Pizza on this launch. We needed a campaign that was as innovative as the offer. The creative very effectively promotes the Triple Decker Box and brings to life their brand platform ‘We love Extra’.”
The campaign highlighting the new triple offering will run across TV, social and digital.