Argentinian Sports Channel TyC Sports Helps a Hotel Earn Its 3rd Star

One year ago, the Argentina national team made history. In a country where nothing matters more than football, they won the FIFA World Cup, and with it their third star (A symbol of the tournament’s victors). TyC Sports, the most beloved football channel in Argentina, had to find a way to celebrate.

Just like national football teams, hotels measure their ranks with stars – So Futlove, Mercado McCann’s football division, and TyC Sports found a hotel – 'La Argentina' that still had two stars. As true football fans, they knew they had to do something about it and help the hotel attain that third star, just like the Argentinian team did.

The short film created by Futlove and TyC Sports narrates the story of a modest family hotel located in the heart of San Bernardo, and its pursuit to earn a third star. Without showing any footage of actual football matches, the film tells a warm story about perseverance, national pride, and fulfilling your dreams (after all, that’s what the FIFA World Cup is all about.)

“Football is a sociocultural phenomenon that allows to develop content without any images portraying the game itself,” stated the agency.

After the first anniversary of the world title won by Argentina’s National Team in Qatar 2022, the launch of 'La Argentina Hotel' represents a gift in advance to all football fans and to those who find romance in every victory.