This Campaign Launches the First Instruction Manual for a Football

With Messi, De Paul and Scaloni as protagonists, YPF presents the new YPF Messi adidas balls. They will be available starting this month to be exchanged at all YPF stores in the country. For the campaign, a user manual was developed that can be collaboratively fed by those who love football.

"The ball deserved an instruction manual like any sophisticated toy. Because on the one hand it is the simplest toy ever created, but on the other hand it has so many possibilities of use that are unimaginable," the agency said.

“In addition to being the cutest toy of all, it is an icon of Argentine energy and creativity. That is why the YPF Messi adidas ball became a classic and is so eagerly awaited by everyone. The challenge is to outdo ourselves year after year with a different creative proposal that connects with people,” said Agustina Pelfini, head of brand comms and connections.

“Starting in December, our ServiClub members will be able to redeem their points exclusively through the YPF APP and choose one of the two available models of the new YPF Messi adidas Ball. In addition, this year, all members who charge INFINIA or INFINIA DIESEL and redeem the ball will have the opportunity to win a unique experience at the AFA grounds and live, together with a companion, THE MOST BEAUTIFUL DAY EVER,” said Gastón de Benedetto, Head of Loyalty & CRM.