Artist Wesley Joseph Makes It Count for Jack Daniel's Collaboration

Hot off the back of winning the BMW Filmmaking Challenge in partnership with the BFI, and mentored by Michaela Coel (you can watch the short film 'Blades' here, Eleanor director Chris Chuky got straight into working with Jack Daniel's and artist Wesley Joseph for a campaign developed by global creative network Iris Worldwide.

Jack Daniel's and Wesley Joseph are collaborating on a limited edition T-shirt collection, which sees it change the design of its iconic label T-shirt for the first time ever. The film explores Wesley's perspective as a musician and what it means to 'make it count' in the music industry.

Chris Chuky is driven by his love and gift for storytelling, his passion a radiant fire fuelling his art. The creative power behind stunning music videos, short films, and commercials, Chris’ honours include a feature in Guap Magazine and Adidas’ 30 under 30.