Athlete Babies Get Motivated in W+K Portland's Rousing New Nike Spot

In the world of sports, motivational speeches from a coach or fellow player have inspired athletes to achieve more than they ever thought possible. But never before has one of these speeches been given to a room full of babies. 

In 'Unlimited Future,' Bobby Cannavale delivers a rousing inspirational message to the infant versions of Nike athletes: little LeBron, Neymar, Serena, and Mo Farah. His speech doesn't resort to baby talk. He tells these babies how it is with unwavering sincerity and deadpan seriousness. His message: everyone will face obstacles in their lives, but ultimately they will determine their own destinies.