senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Auckland Transport & TBWA\NZ Show City Rail from a Fresh Perspective

19/08/2024
Advertising Agency
Auckland, New Zealand
169
Share
A new campaign from Auckland Transport is bringing to life the future benefits of Auckland’s major infrastructure projects by showcasing the city from a fresh perspective
Auckland Transport is transforming Tāmaki Makaurau for generations and connecting our communities region wide.

Bringing this change to life through a series of striking images is TBWA\NZ with creative that talks to the benefits of these developments; including connectivity, reliability and journey times.  

“The city belongs to all of us, so the work is about making Aucklander’s excited about the benefits of a connected rail system,” says Shane Bradnick, chief creative officer of TBWA\NZ.

“We always see Auckland from the same few angles, usually with the Sky Tower or Harbour Bridge in view. It was great to be able to capture Auckland from various fresh perspectives to emphasise how much more connected the city is becoming. We’re showing Auckland to its residents like they’ve never seen it before.”

Auckland Transport has been consistently dedicated to enhancing mobility across New Zealand's largest region, demonstrating an unwavering commitment to progress. Together with City Rail Link, KiwiRail and other partners, the entities have all been working hard to help future-proof the rail system in Tāmaki Makaurau.

“Having a transformed rail system within the CBD will be game changing for the city and how people move. The campaign demonstrates the very real benefits alongside how this will help Auckland become a more modern, vibrant international city,” says Anna Lawrence, GM brand and marketing.

“Visually showing Tāmaki Makaurau from a different perspective helps communicate the change that is coming. We’re looking forward to shining a light on the positive impact the Rail Story will have on our local communities by bringing Aucklanders closer together.”

The campaign will be seen in OOH, press, and social.
Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from TBWA\New Zealand
Live Life in the Green
Healtheries
06/11/2024
1
0
Nothing Beats Real Milk
Anchor
24/09/2024
14
0
Make Amazing
Anchor
26/08/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0