Bare Signs Daniel Börjesson

London-based production company Bare has welcomed award-winning Swedish director Daniel Börjesson back to the fold.

In a serendipitous move, Head of New Business Kat Downs was doing a little director research and came across Daniel’s new work. Daniel has spent the last few years moving into car commercials and delving back into the promos world, notably directing a video for Giorgio Moroder featuring Kylie Minogue. 

Bare's Joint MD Clare Timms said: "It’s a joy to be working again with Daniel, he’s a fantastic visual storyteller and we are excited to add a director specialising in cars to the roster."

Daniel has been shooting numerous campaigns for BMW and his new campaigns for Volvo and Suzuki are due out soon.

Bare is excited to continue his career in this direction in the UK market, where they will represent him.