senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

BBDO Bangkok Helps Alert Hearing Impaired to Danger While They Sleep

23/05/2017
Advertising Agency
Singapore, Singapore
180
Share
Thai Health Promotion Foundation and Deaf Association of Bangkok launch world-first 'Hearing Rescue'

BBDO Bangkok has created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.  

In partnership with the Thai Health Promotion Foundation and Deaf Association of Bangkok, BBDO Bangkok conducted a survey amongst the hearing impaired in Thailand and found that 100% take out their hearing aid at night due to discomfort. 

Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created ‘Hearing Rescue’ – the world’s first hearing aid that alerts people to danger while they sleep. 

The device was developed from a normal hearing aid, adding a connecting piece that turns the hearing aid into a wristband. Built-in sound recognition will detect ‘danger’ sounds such as a siren, a barking dog or a fire alarm, and a minimum of 60 decibels will activate the vibrating function and alert the wearer. 

Agency / Creative
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0