BBDO Vietnam Puts a Bun in the Oven for Anmum

Fonterra Brands Vietnam has launched the first UHT liquid prenatal milk, Anmum Materna Concentrate, in the market with the help of BBDO.

The commercial focuses on the product’s liquid attributes, while highlighting the need for Folate and other nutrients early in pregnancy through a simple ‘Announcement’ story between a wife and husband.

“It was one of those unique opportunities to tell a really single-minded and endearing story that fits the product and the brand” said David Smail, Chairman and Executive Creative Director of BBDO Vietnam. “Executionally, the direction and talent performances really delivered the subtle narrative.”

Ben Mayson, Marketing Director of Fonterra Brands Vietnam commented, “We appreciate the way BBDO was able to fuse the functional product message with simple storytelling. Early signs are it’s already resonating well with retailers and consumers.”