Ben Tricklebank Returns to Tool

Ben Tricklebank, the Emmy award-winning multidisciplinary artist and director, has rejoined the roster of Tool, a pioneering creative production partner at the intersection of traditional production and cutting-edge technology. Celebrated for his visionary cinematic storytelling, immersive installations, and interactive filmmaking, Ben has consistently pushed the boundaries of creative expression, making complex craftsmanship feel invisible to the viewer.

Returning to the LA-based production company that played a pivotal role in launching his directorial career, Ben brings with him a wealth of experience and innovation. During his transition from experiential design to traditional commercial production, he worked closely with Tool founder Erich Joiner to refine and expand his skill set, contributing to groundbreaking projects that seamlessly blend art and technology.

“Ben is one of the most talented craftsmen in the industry, known for his ability to create stunning, one-of-a-kind experiences for brands,” said Nancy Hacohen, managing director of Tool. “His deep understanding of both the artistic and technical aspects of filmmaking makes him an invaluable asset. We are beyond excited to welcome him back to collaborate on new, innovative projects.”

Ben's impressive portfolio includes directing films for high-profile brands such as Delta, Chase, Fitbit, Lenovo, Audible, Hennessey, Lexus, Mini Cooper, and PlayStation. His collaborations with top agencies like Droga5, DDB, BBH, Ogilvy & Mather, and Google Creative Lab have resulted in work that not only meets but exceeds industry standards.

His work has been recognised with numerous prestigious awards from Cannes Lions, D&AD, and The One Show. His interactive documentary film, “Clouds Over Cuba,” which explores the Cuban Missile Crisis through a unique digital lens, earned him an Emmy Award.

“The advent of new technology is allowing us to tell stories in ways we could only dream of five years ago,” said Ben. “Tool has always been at the cutting edge of this evolution, seamlessly merging traditional live-action with innovative digital techniques. I’m thrilled to rejoin the team and continue exploring these uncharted territories.”

With Ben Tricklebank back on board, Tool is poised to further redefine the landscape of modern filmmaking, continuing to set the standard for creativity and technological integration.

For more information on Ben and Tool, please visit here.