Chobani Yogurt Celebrates Halloween with Themed AR Experiences and Treats

Chobani, a next generation food and beverage company known for Greek Yogurt, has announced the return of Chobani Flip Greek Yogurt special-edition Halloween multipacks featuring elevated AR experiences and even bigger treats for the whole family to enjoy. 

New dimensions of family fun are unlocked ahead of the Halloween season with playful packaging, animated characters, and an AR Trick-or-Treat experience that explores eight spooky realms. 

Chobani Flip fans can choose from eight Flip multipack flavours and scan a QR code to access each special edition experience and search for both digital and physical treats. These digital and physical treats range from delightful virtual moments and interactions to physical surprises like a camera, skateboard, beanbag and beyond. Players complete an experience, get a final score, and fill in information to receive either a digital or physical treat*. Kids and parents alike can opt to play again or collect all eight AR experiences.

This year, Chobani tapped renowned UK artist, Super Freak, to transform Chobani Flip Greek Yogurt four-packs. Each multipack debuted an entirely new 'costume', adorned with immersive animations depicting beloved characters representing everyone’s favourite Flip flavours: Pumpkin Harvest Crisp, Almond Coco Loco, Peanut Butter Cup, S'more S'mores, Cookie Dough, Key Lime Crumble, Cookies & Cream and Strawberry Cheesecake, taking on a life of their own for a limited time.

Brought to life by Tool, the AR experiences are even more enchanting, offering eight special editions, featuring Super Freak’s signature colourful and playful animations throughout.