senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Bet on a Murderer with Publicis Conseil's Live Broadcast Experiment for France 3

24/11/2017
Creative Agency
Paris, France
321
Share
Agency teams with betting platform Winamax for a unique live experience

In an exclusive partnership with betting platform Winamax, France 3 will be airing an interactive broadcast for TV series La Forêt, in which murder suspects will appear on screen with their betting odds matching their level of suspicion. These odds will be evolving from one second to another depending on the plot and on the characters' more - or less - suspicious activities. 

Available live during the series' broadcast at lacotedususpect.fr, the experience from Publicis Conseil invites viewers to follow their intuition and to bet on the murderer’s identity for free, all along the six episodes of the TV series.

Fabrice Delacourt, ECD at Publicis Conseil, commented: "The rise of TV series in our daily lives offers a unique playground to create this kind of experiment project. From the insight’s accuracy, directly coming from the consumption of the thriller genre, to the creation of betting odds adapted for the first time to a fiction’s storytelling, every step has been an opportunity to see the line between communication and pure entertainment blurring."

The experience is supported by a national outdoor campaign – displayed from November 15th.

Agency / Creative
Production
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Publicis Conseil
SAFERPHONE
ORANGE
21/11/2024
10
0
Act for food - VA 2024
Carrefour
10/10/2024
15
0
24
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0