senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Betty Crocker’s Pancake Mix Flips the Morning Routine

09/11/2021
Advertising Agency
Dubai, United Arab Emirates
113
Share
VMLY&R teams up with Good People and director Paul Butterworth for the spot

VMLY&R, have created the new campaign film to promote Betty Crocker’s pancake mix. Based on the premise: ‘Flip the Morning’ with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director.

'Flip the Morning' was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, we see everything flipping. Just like you’d flip a pancake. And with it, turn around a boring morning into an unexpected but delicious breakfast time.


Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
More News from VML MENA
Awards and Events
Dubai Lynx 2024 Grand Prix Winners
07/03/2024
1.0k
0
ALL THEIR NEWS
Work from VML MENA
Castrol
Castrol Cares
18/12/2023
13
0
Art of Release
Panadol
07/12/2023
50
0
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0