Blake Griffin Swaps His Horse for Horsepower in Wild Western Kia Spot

David&Goliath is launching a new campaign featuring Blake Griffin for the 2015 Kia Optima.

The series of three 60-and 30 second spots will debut across NBA media (TNT, ABC, ESPN, NBA TV) and social media, and also includes a digital interactive game. The first spot will air on YouTube on today, December 22, and will hit television media on December 25.

In this campaign, Blake is a big-name actor who is cast in the lead roles for a few big-budget action movies. During the filming he is always looking for ways to improvise and add that special Blake “magic” to his roles and movies. This often means replacing the scripted mode of transport with the Kia Optima. In Blake’s eyes, the Optima always makes the movie better, regardless of its setting or time period.