Blum Releases Nostalgic Short Film 'The Cabinet Maker' Created by Engine Room Productions

To demonstrate where quality hardware selections really come to life in a consumer’s home, Blum, a European manufacturer of high quality furniture hardware and cabinet solutions, has just released ‘The Cabinet Maker’, a stirring film to promote its lifetime guarantee on products. 

In conjunction with Blum, Engine Room developed the fictional short film that tells the story of cabinet maker Troy, who throughout his life fails to be satisfied by his work, only to realise as an older man from where his true source of inspiration should come - key moments of his life in the family kitchen.

To emotionally connect consumers with the brand and to secure further trust from distributors, trade and commercial customers, the short film premiered to Blum’s key stakeholders at a gala launch event. A teaser was also released on Instagram, driving viewers to the full film on Blum’s website, and the film will also be used in Blum’s digital strategy, along with being available in showrooms.

Engine Room director and lead creative, Damien Cassar, says: “It’s not every day that a client agrees to make a six and a half minute live-action short film. This was a unique challenge for us and we thoroughly enjoyed playing in this narrative space.”

Blum national marketing manager, Kylie Peterson, adds: “The trust that our business partners and the consumer show in allowing our products and services into their businesses and homes is not taken lightly by us.

“As a brand our product development involves creating testing standards that not only adhere to national and global standards, but also to our own standards that have been devised from the observations that we conduct in every day kitchen use. This feeds into our lifetime guarantee on the hardware. However, what constitutes a lifetime? This short film has been created to bring this to life.”