BMB Launches Branding Division, BMB Forge

Recognising the importance of distinctive branding and design in the communications landscape and the return that it offers businesses, BMB is launching a new brand strategy and design offering. BMB CEO, Jason Cobbold, founding partner David Bain and head of design, Ted Smith, will head up the new division, BMB Forge.

BMB has consistently developed creative work underpinned by robust strategies and design, including recent campaigns for Breast Cancer Now, Freenow, Farrow & Ball and La Famiglia Rana. Applying these skills upstream responds to a growing market need for support as companies launch and position new or existing brands.

The investment in this offering comes off the back of work with private equity firms such as Lion Capital, and other specialist financial services brands.

BMB Forge offers end-to-end brand development, from initial brand strategy, positioning and purpose to visual identity and tone of voice. It launches with work for Rewind TV as its first client, taking on a remit to develop their brand identity and strategy.

Rewind TV is a new independent television channel launching on Sky, dedicated to TV nostalgia. It gives a fresh modern face to classic TV by offering a curated selection of  shows and films from various genres and decades. BMB Forge created its logo, and accompanying brand identity as well as a master set of flexible idents and animations that implement the identity across all Rewind TV’s varied content.

Rewind TV co-founder, Oscar Beuselinck, said, “We are thrilled to have partnered with BMB for the development of our brand strategy and identity. Their deep understanding of our vision has been instrumental in bringing Rewind TV to life and they’ve exceeded our expectations at every turn."

Jason Cobbold, CEO of BMB said, "At BMB, we have always looked at how we can use creativity to help businesses as a whole - and this approach is more important for the C-suite today than ever. I’m thrilled to launch BMB Forge into the world, officially bringing together our strategic insight and design capabilities under one offering.” 

David Bain, founding partner at BMB said, “My lifelong respect for blacksmiths is only exceeded by that of design. Creating brands from the ground up is about as challenging and rewarding as it gets. It’s just a shame that there are no anvils involved.”

Ted Smith said, “Design’s impact on brand perception has always been integral. Interweaving design thinking with strategic expertise, BMB Forge will ensure our design output is as effective as possible.”

Ted Smith was appointed as BMB’s head of design in April 2022 and since then has elevated the agency’s design capability, working across all BMB’s channels and disciplines on accounts including Samsung, Farrow & Ball, Free Now, Breast Cancer Now and Nike.