B&Q Reboots Iconic ‘You Can Do It When You B&Q It’ in New Campaign

B&Q has launched a new creative direction, giving their iconic ‘You Can Do It When You B&Q It’ endline a new lease of life. 

Launching with a 30” film, closely followed by a series of 10” TV spots, the campaign - created by WCRS and directed by Sam Hibbard - deftly communicates the ease of doing a home project with B&Q.

From fixing a loose handle on a cupboard to affording the perfect new kitchen, there are lots of people who think they can’t do it. But ‘can’t do’ is forced to step aside as ‘can do’ takes centre stage, in this unconventional and comedic campaign. 

The deliberate use of 10” spots further emphasises that these are bite-sized tasks, with bite-sized ads to go with them, and that ‘You Can Do It When You B&Q It’!

Grant Parker, Head of Art at WCRS said:

“We were inspired by the insight that people all across the nation have jobs around the home that have been put off for weeks, months, or even years. Whether it’s a wonky loo seat, a peeling wall or a stain on a carpet. All most of us need is a helpful final nudge to motivate us to get up and get on with it. That’s exactly what our new campaign from award-winning director Sam Hibbard delivers, bringing to life an array of quirky household objects and in doing so rejuvenating the iconic ‘You Can Do It When You B&Q It’ line –empowering everyone to take on any job, big or small, with the help of B&Q.”

Chris Graham, Director of Marketing Planning and Communications at B&Q: “We are incredibly excited to launch a new campaign which builds upon our famous slogan through an innovative new series of films by WCRS. The creative combined with a disruptive use of media is unique to the category and shows people that B&Q have the products, services, and – most crucially - the encouragement you need to ‘Do it’.”

The 30” launch ad airs 21st September, with the series of 10” spots following from 3rd October. The TV campaign will be further supported by print, radio and outdoor.