Bradley Cooper Raises a Jar for Talenti Gelato and Sorbetto

Talenti Gelato and Sorbetto is continuing to raise the experience for gelato and sorbetto by partnering with Oscars nominated director, writer, actor and producer Bradley Cooper with the launch of the 'Raise the Jar' campaign crafted by LOLA MullenLowe. The campaign celebrates what makes Talenti special, including the brand's unique slow cooking process and use of authentic recipes, like that of a real Argentinian grandma to make the dulce de leche. 

Much like Talenti is raising the experience for gelato and sorbetto, there are few people who elevate their craft like Bradley. Bradley brings his charming wit to life by starring in the Talenti 'Raise the Jar' advertisements.

"My family and I have been fans of Talenti for years," said Bradley, Talenti brand ambassador. "It has now become our go-to indulgent dessert, so to be invited into their family has been a true pleasure!" 

"We were thrilled to partner with Bradley Cooper on the new Raise the Jar campaign. He brings a unique element of charm and humour to Talenti that we enjoyed witnessing on set," said Lisa Vortsman, chief marketing officer, US Ice Cream at Unilever. "All of the Talenti gelato and sorbetto recipes have a unique twist that makes them taste as delicious as they look, and there is no one better suited to tell Talenti's story than Bradley Cooper." 

Olly Blackburn, director, Great Guns commented, “Bradley is a consummate pro and the amazing thing about working with consummate pros like him is… how little difference there is to directing any other actor. The basic principles always apply — have a well run set, give the actors clear uncomplicated directions, be open to letting them play, always be listening, keep things loose and try to create circumstances to have fun! And fun fact… this really is great gelato! All the scoops are real and when you see someone enjoying it, they’re really enjoying it.”

The Talenti 'Raise the Jar' campaign features top items from the #1 best-selling gelato and sorbetto brand in the US. The advertisements spotlight the deliciously smooth and creamy Alphonso Mango Sorbetto and the layered indulgence of Salted Caramel Truffle Gelato Layers. Crafted with 100% natural ingredients, Talenti gelatos and sorbettos are available in grocers and retail stores nationwide.

"The Raise the Jar campaign marks a major milestone for the Talenti brand and its position for growth," said Peter ter Kulve, president, Ice Cream at Unilever. "With the recent news of Ice Cream regaining the #1 position in the US market, the future is bright for Talenti and the full Ice Cream portfolio."