Brandon Moreno Makes His ‘This Is SportsCenter’ Commercial Debut in ESPN’s ‘Elevator'

SportsCenter anchors Nicole Briscoe and Jorge Eduardo Sánchez, and ESPN Deportes commentator Mauricio Pedroza are featured in the spots

UFC Flyweight Brandon Moreno is making his ‘This is SportsCenter’ commercial debut in “Elevator.” The spot debuts across ESPN platforms ahead of his fight on Feb. 24 during UFC Fight Night: Moreno vs. Royval 2 on ESPN+ and ESPN Deportes. 

“Elevator" was developed with ESPN's international audience at the forefront. The spot collaborates with Brandon and has versions in both English and Spanish to serve fans globally.

The Spanish-speaking version includes SportsCenter anchor Jorge Eduardo Sánchez and ESPN Deportes commentator Mauricio Pedroza. SportsCenter anchor Nicole Briscoe is featured within the English-speaking spot.

“Early mornings are part of the job here at ESPN. Whether it’s your team hyping you up or a cup of coffee, we all have to find a way to bring the energy,” said Seth Ader, vice president of brand marketing at ESPN. “But more importantly, this spot is an example of how This is SportsCenter serves as an amazing platform to show the diversity of athletes and backgrounds in the sports universe.”

“Elevator” was developed in collaboration with Arts & Letters Creative Co.

While Brandon is the first athlete to be featured in a ‘This is SportsCenter’ spot in 2024, the iconic campaign returned in 2023.

Athletes who made appearances include Boston Celtics superstar Jayson Tatum, Vegas Golden Knights and star forwards Jack Eichel and Jonathan Marchessault, United States Olympic Track & Field Gold Medalist Sydney McLaughlin, and United States Women’s National Team soccer stars Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith (“Orange Slices” & “Stoppage Time”). 

The Delta State ‘Fighting Okra’ mascot also made an appearance. Featured SportsCenter anchors include Nicole Briscoe, Elle Duncan, Hannah Storm, Kevin Neghandi, Jay Harris, Steve Levy, and Gary Striewski.