Bree Runway Launches a Body Spray Empire in Colourful 'Big Racks' Promo

Bree Runway has launched the new music video for her latest single ‘Big Racks ft. Brooke Candy’ with Blink's Fred Rowson as director and creative director.

Fred and Bree have been working together since her 2017 video release for ‘What Do I Tell My Friends?’ in which Bree murders a fashion photographer and twerks over his dead body.

After his work on the last Years & Years’ release, Palo Santo, Bree asked Fred to take on the role of creative director for her next project. This time, Bree wanted something much larger in scale - a satirical concept based around her experiences growing up in Hackney, coming from a Ghanaian family, and finding that the darkness of her skin tone was the source of bullying and commentary throughout her childhood.

From these painful beginnings, Bree and Fred created a cartoon world - Crackney - in which the concept of skin tone is malleable, in which Bree is a fashion tycoon, with her office based in her real-life living room, running a business that sells Be Runway Body Spray - a spray that turns the wearer into, of course, Bree Runway.

With a set of references spanning from Aqua's Barbie Girl video to Twin Peaks, via Mortal Kombat, Bree and Fred created a colourful, heightened visual world which link narratively her social media presence, the songs themselves, the stills and EP artwork - shot by Charlotte Rutherford - and the two music videos, written and directed by Fred. Fred and Bree are planning to extend the concept to Bree’s live shows in the future.