senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Bristol Myers Squibb’s SOTYKTU Is Ready for Prime Time in Multi-Market Super Bowl Spot

14/02/2023
PR Agency
Los Angeles, USA
2.5k
Share
BANDIT's Zeke O’Donnell cuts pharmaceutical spot created by Humancare

Pharmaceutical advertising joins the Super Bowl with Bristol Myers Squibb’s SOTYKTU in a soul-baring spot edited by BANDIT. The ad was created by Humancare.

SOTYKTU, the brand name for Deucravacitinib, treats moderate to severe plaque psoriasis in adults. In the spot, one woman finds confidence before a career-changing conference; meanwhile, her husband finds his own dose of free spirit on vacation, much to the chagrin of their preteen daughter.

Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Press Kitchen
Bring the Nice
Minnesota Timberwolves
01/11/2024
7
0
A Forever Story
The New York Giants
19/09/2024
6
0
Cancer Warriors Dream for the Future
National Pediatric Cancer Foundation
16/09/2024
19
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0